af777 Privacy Policy

af777 (referred to in this Policy as "af777", "we", "us", or "our") is the operator of the online gaming and sports betting platform accessible at af777.vu. af777 operates under an international gaming licence and is the data controller responsible for the personal information of all registered players and Platform visitors.

Our designated data protection contact can be reached at [email protected]. All data-related enquiries, access requests, and complaints should be directed to this address, clearly marked as a privacy matter. We respond to all data requests within 30 calendar days of receipt.

This Privacy Policy applies to all personal data collected by af777 when you:

• Visit or browse the af777 website at af777.vu, whether or not you are a registered player;
• Register for an af777 account;
• Make deposits or withdraw funds using JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, NayaPay, or any other supported payment method;
• Play any game — including live dealer casino, slots, cricket sportsbook, fishing games, or mines games — on the Platform;
• Contact af777's support team via live chat, email, or any other channel;
• Participate in any af777 promotion, bonus scheme, or loyalty programme.

This Policy should be read alongside the af777 Terms & Conditions and Responsible Gaming Policy, each of which is incorporated by reference.

3.1 Registration and Identity Data

When you create an af777 account, we collect: your full legal name, date of birth, Pakistani mobile number (which may serve as your JazzCash or EasyPaisa identifier), email address, preferred currency (PKR), and account login credentials. This data is necessary to create and manage your account.

3.2 Identity Verification (KYC) Data

To comply with our licensing obligations and anti-money-laundering (AML) requirements, af777 collects copies of government-issued identity documents — typically your CNIC or passport — and, where relevant, proof of payment method ownership. KYC documents are processed by af777's licensed verification provider and are not used for any purpose other than account verification and regulatory compliance.

3.3 Financial and Transaction Data

We record all deposits, withdrawals, bet placements, game outcomes, and bonus transactions associated with your account. This includes the payment method reference numbers (e.g., JazzCash transaction IDs), amounts in PKR, timestamps, and relevant identifiers. We do not store full payment card numbers on our systems.

3.4 Gameplay and Behavioural Data

af777 logs your gameplay history, session duration, game preferences, bet sizes, and in-play decisions. This data is used for account management, responsible gaming monitoring, fraud prevention, and (in aggregate, anonymised form) platform improvement.

3.5 Technical and Device Data

When you access the Platform, we automatically collect certain technical information including your IP address, browser type and version, operating system, device type, screen resolution, referring URL, and session timestamps. This data is collected via server logs and analytics tools.

3.6 Communications Data

If you contact af777's support team or participate in promotions, we retain records of those communications — including live chat transcripts, emails, and any documents or screenshots you submit — for quality assurance and dispute resolution purposes.

af777 uses the personal data described in Section 3 for the following purposes:

• Account creation and management: Creating, maintaining, and securing your af777 account, including password resets and account recovery.
• Transaction processing: Processing PKR deposits and withdrawals via JazzCash, EasyPaisa, and linked bank accounts; reconciling your balance; and issuing bonus credits.
• Identity verification and AML compliance: Verifying your age and identity in accordance with our licensing obligations, and conducting anti-money-laundering checks as required by our regulator.
• Fraud prevention and security: Detecting, investigating, and preventing fraudulent activity, account takeover attempts, bonus abuse, and other prohibited conduct described in the Terms & Conditions.
• Responsible gaming monitoring: Monitoring your gameplay patterns to identify potential signs of problem gambling and to enforce deposit limits, loss limits, or self-exclusion requests that you have set.
• Customer support: Responding to your queries, resolving disputes, and processing complaints through the af777 internal complaints procedure.
• Marketing communications: Sending you promotional offers, bonus notifications, and PSL / cricket betting alerts — but only where you have provided explicit consent. You may withdraw this consent at any time.
• Platform improvement: Using aggregated, anonymised gameplay and behavioural data to improve the af777 Platform, fix bugs, and develop new features.
• Legal and regulatory compliance: Meeting af777's obligations under its gaming licence, responding to lawful requests from regulatory authorities, and defending against legal claims.

af777 processes your personal data on the following legal grounds, consistent with internationally recognised data protection frameworks:

• Contract performance: Processing necessary to provide the services described in the af777 Terms & Conditions — including account management, transaction processing, and gameplay delivery.
• Legal obligation: Processing required to comply with af777's gaming licence conditions, anti-money-laundering obligations, and responses to lawful regulatory or law enforcement requests.
• Legitimate interests: Processing for fraud prevention, security monitoring, and platform improvement where those interests do not override your fundamental rights and freedoms.
• Consent: Processing for direct marketing communications and certain non-essential cookies, where you have given explicit, freely withdrawable consent.

af777 does not sell or rent your personal data. We share personal data only in the following limited circumstances:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, SadaPay, NayaPay, and other payment providers receive the transaction data necessary to process your deposits and withdrawals. Each provider handles this data under their own privacy policy and applicable financial services regulations.
• KYC verification providers: Identity documents submitted during KYC verification are processed by af777's licensed third-party KYC provider solely for age and identity verification purposes.
• Game content providers: Where af777 offers games developed by third-party studios, those studios may receive an anonymised session token and bet data to operate the game. They do not receive your name, contact details, or financial information.
• Regulatory and law enforcement authorities: af777 will disclose personal data to its licensing regulator, financial intelligence units, or law enforcement agencies where required by a lawful order, court order, or our licensing obligations.
• Professional advisers: Legal counsel, auditors, and insurance providers may access limited personal data in connection with their professional services to af777, subject to confidentiality obligations.

af777 operates infrastructure in multiple jurisdictions. Your personal data may therefore be transferred to, stored in, and processed in countries outside Pakistan. Where such transfers occur, af777 ensures that appropriate safeguards are in place — including contractual clauses based on recognised international data transfer frameworks — to ensure your data receives a standard of protection equivalent to the principles set out in this Policy.

af777 does not transfer your data to jurisdictions that lack adequate data protection frameworks without first implementing additional contractual or technical safeguards.

af777 uses cookies and similar tracking technologies to operate and improve the Platform. The types of cookies we use are:

• Essential cookies: Required for the Platform to function — including session authentication, security tokens, and PKR balance display. These cannot be disabled without preventing use of the Platform.
• Functional cookies: Remember your preferences such as language settings, game filter selections, and responsible gaming display settings.
• Analytics cookies: Collect anonymised, aggregated data about how players navigate and use the Platform. This data informs platform improvements and helps us identify and fix technical issues. Analytics cookies are only set with your consent.
• Marketing cookies: Used to measure the effectiveness of af777 promotional campaigns. These are only set with your explicit consent and may be withdrawn at any time.

You can manage your cookie preferences at any time through your browser settings or via the af777 cookie consent tool displayed on first visit. Note that disabling essential cookies will prevent you from logging in and using the Platform.

af777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by legal and regulatory obligations. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, data is securely deleted or irreversibly anonymised.

af777 implements the following technical and organisational security measures to protect your personal data:

• Encryption: All data transmitted between your device and the af777 Platform is protected by 256-bit SSL/TLS encryption. Data stored on af777 servers is encrypted at rest using AES-256.
• Access controls: Access to personal data is restricted to af777 personnel and service providers who require it to perform their functions, subject to role-based permissions and audit logging.
• Infrastructure security: af777's server infrastructure is hosted in data centres with physical access controls, environmental monitoring, and 24/7 operational oversight.
• Penetration testing: af777 conducts regular vulnerability assessments and penetration tests on the Platform to identify and remediate security weaknesses.
• Incident response: af777 maintains a documented data breach response procedure. In the event of a breach likely to result in risk to player rights, af777 will notify affected players and, where required, the relevant supervisory authority within 72 hours of becoming aware of the incident.

Subject to applicable law and our regulatory obligations, you have the following rights in respect of your personal data held by af777:

To exercise any of these rights, contact af777 at [email protected] with the subject line "Privacy Request". We will verify your identity before acting on any request and will respond within 30 calendar days. Where a request is complex or numerous, we may extend this period by a further 60 days with notice.

Please note that certain rights may be limited where data must be retained to comply with our gaming licence, AML obligations, or to defend against a legal claim.

af777 is a real-money gambling platform and is strictly prohibited for use by persons under the age of 21. We do not knowingly collect personal data from individuals under 21. If af777 becomes aware that a registered account belongs to a person under 21, the account will be immediately closed, all funds forfeited, and any personal data deleted in accordance with Section 9.

If you believe that a minor has registered on the af777 Platform or has accessed it through your account, please notify us immediately at [email protected]. af777 takes underage gambling extremely seriously and will act swiftly on any such report.

af777 may send you promotional communications — including welcome bonuses, PSL betting promotions, live casino offers, slot tournaments, and seasonal promotions — via SMS to your registered Pakistani mobile number, or via email, where you have provided consent to receive such communications during registration or subsequently.

You may withdraw your marketing consent at any time by:

• Updating your notification preferences in the af777 Account settings panel;
• Replying "STOP" to any SMS communication from af777; or
• Contacting af777 support at [email protected] with the subject line "Unsubscribe".

Withdrawal of marketing consent does not affect the delivery of essential account communications such as transaction confirmations, security alerts, or KYC verification requests, which are sent on the basis of contract performance rather than consent.

The af777 Platform does not contain links to third-party websites, and this Policy does not apply to any external sites that may be referenced in support communications or promotional material. af777 is not responsible for the privacy practices of any external websites. If you follow a link to an external site, you should read that site's privacy policy before providing any personal information.

af777 reserves the right to update this Privacy Policy at any time. Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify registered players via the mobile number or email address on file at least 14 days before the changes take effect.

The "Last updated" date at the top of this Policy will be revised whenever any amendment is made. Continued use of the af777 Platform after the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not accept the changes, you may close your account in accordance with the Terms & Conditions before the effective date.

For any questions, concerns, or complaints relating to how af777 handles your personal data, please contact our data protection team:

If you are not satisfied with af777's response to a data protection complaint, you have the right to lodge a complaint with the data protection supervisory authority in the jurisdiction where af777 holds its gaming licence, or in your country of residence where applicable under local data protection law.

af777 takes data protection seriously and will work with you in good faith to resolve any concerns about how your personal information is handled.